During the past two months of busy days in Japan, Shika returned to South Korea and began to tinker with her own company, and also designed a fashion product of her own brand, sunglasses! The sunglasses box she found clearly printed the brand name ‘BLANC.Group’ (Note: Xika’s personal brand ‘BLANC/ECLARE’ was a brand name that she changed after she left the team in October 2014. In the past, Xika’s brand only focused on making sunglasses, but later changed the brand name when it was developing towards multiple products. At the same time, it also changed the brand’s legal person and the brand’s president representative.)
Junxiu touched the logo printed on the brand, then tilted her head and looked at Xika in confusion and asked: “What does this ‘BLANC’ mean?”
Although Junxiu is familiar with English, he can read the pronunciation of this word, but there is no explanation for this word in the English words. That’s why he asked Sika in confusion, was this name just for the pronunciation, and there was no other deep meaning? Junxiu also knows that many fashion brands only use the pronunciation, but as for the meaning of the brand name, there is really no one.
The meaning of brand names seems to be only implemented in the Asian cultural circle. Xika is a person born and raised in Europe and the United States. She may not care about the meaning of these names, Feng Shui and other things. It is possible that in her eyes, the brand name is a name and has no special meaning.
Sika smiled and said, “BLANC is from French, white, pure.”
“White group? Or white Air Force brigade? Since it is sunglasses, it definitely represents the Air Force brigade. And you were born in a group, this ‘Group’ is very suitable.” Junxiu casually said the profound meaning of Sika’s brand. It is possible that she doesn’t know what story the brand name specifically expresses. Just a literal explanation, Junxiu’s statement is reasonable.
Sika smiled and urged Junxiu: “Look at the design inside.”
Junxiu nodded and took out the first sunglasses designed and made by Sika from the box. The style of sunglasses is very Korean. Compared with the “inverted cone”-shaped sunglasses of the recently popular “gentle monster”, the lower frame of its frame has a more round feeling. This is a special point of Sika’s design. Junxiu picked up her sunglasses and put them on her, she began to look for the mirror left and right.
Sika smiled and took out the small makeup mirror she carried with her from her bag and gave it to Junxiu: “I think it’s not bad. It’s softer than the straight lines of the ‘Gentle Monster’. The roundness makes the sunglasses look much neutral, so that both men and women can wear it. And the feeling I designed is to make sunglasses that match our face shape for Asians. You know, the face shape of our Asians is smaller than that of most people in Europe and the United States, so we sometimes look sunglasses with Ray-Ban’s toad mirrors, Chanel’s butterfly mirrors, etc.Overall it’s awkward. It doesn’t matter if a person with a slightly larger profile wears a toad mirror, but it’s ugly to look with a small face, such as Taeyeon, with a toad mirror. “
What Sika is talking about is the fact that the toad glasses are really in line with the people who basically have a bigger face. When Asian female celebrities wear toad glasses, they are often said to have their faces covered by sunglasses. It sounds like they are describing the small faces of celebrities, but from another perspective, from the perspective of the product, is this statement saying that these European and American brands of sunglasses do not fit the face shape of Asians?
The design starting point of the Sika brand is very accurate. The cheek bones of Asians are indeed smaller than those of Europeans and Americans, not that Europe and the United States do not have small faces. Yes, of course, there are, but not as common as Asia.